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Digital Advertising & Marketing 301: The Professional Course


KEY FEATURES

To be successful in today’s digital advertising industry, you need to keep up with new products, trends, and companies. But without on-the-job training, this can be difficult. In this course, you'll learn about important topics and how it applies to major brands and businesses. It will cover location targeting, Beacons, retargeting, bid requests, platform demos, research, contract negotiations, ad blocking, social listening, and more. It also includes interviews with industry experts from major companies like Google.

4.8/5 average rating: ★ ★ ★ ★
  • Access 25 lectures & 5 hours of content 24/7
  • Understand advanced digital marketing topics
  • Know how retargeting works & how advertisers serve you a message
  • Find out where to get the best research for your campaigns
  • Fully understand how location targeting works, GPS targeting, & beacons
  • Hear first hand from industry professionals what's coming up in the world of digital marketing & advertising
"The hands-on demos of the various platforms and research tools in the digital advertising ecosystem, along with the insightful interview with an industry professional, really set this course apart." – Josh Crowhurst

PRODUCT SPECS

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: intermediate
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Working knowledge of digital marketing and digital advertising
  • Know the difference between ad-tech companies like DSPs, Networks, Exchanges, and others
  • Understand the basics of programmatic advertising
  • Be aware of the different kinds of companies like agencies, publishers, tech companies, and end advertisers

THE EXPERT

Ben Silverstein | Digital Advertising Professional & Entrepreneur in NYC
4.3/5 Instructor Rating: ★ ★ ★ ★

Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 Gold Effie in the Disease Awareness and Education category. When he's not teaching on Udemy, Silverstein works full time in the mobile advertising space and is a consultant for the IAB's Learning & Development and certification group.

Introduction to Programmatic Advertising: Digital Marketing


KEY FEATURES

Have you heard the term Programmatic Advertising before? What about RTB? Maybe you've heard of an SSP or a DSP or an exchange. But do you know what these terms mean and what these companies do? This course will teach you what programmatic advertising is and how it's executed. It is perfect for anyone interested in advertising their business online, looking for a job in digital media planning, wondering how significant brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

4.5/5 average rating: ★ ★ ★ ★
  • Access 14 lectures & 1 hour of content 24/7
  • Understand advertising strategy & how programmatic fits in
  • Get introduced to all the players in the programmatic advertising space
  • Know digital marketing processes & how programmatic changed that
"Solid baseline intro to Programmatic Advertising. The instructor was insightful and did a great job delivering the right level of content, tone, and pace." – Claudia Blake

PRODUCT SPECS

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: intermediate
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

THE EXPERT

Ben Silverstein | Digital Advertising Professional & Entrepreneur in NYC
4.3/5 Instructor Rating: ★ ★ ★ ★

Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 Gold Effie in the Disease Awareness and Education category. When he's not teaching on Udemy, Silverstein works full time in the mobile advertising space and is a consultant for the IAB's Learning & Development and certification group.

Video Marketing & Advertising Via Effective YouTube Ads


KEY FEATURES

Add video marketing boosted by video ads to your marketing. Set up video ads today and run effective and highly converting ads to drive immediate traffic and sales! Video ads are known to have some of the highest conversions of all the ads out there. That is because you can talk to your audience, become a little bit personable with them, and gain more trust than you would with a basic text-based ad. This course teaches you how to create your video ad and walks you step by step in the setup process for your first ad.

4.6/5 average rating: ★ ★ ★ ★
  • Access 39 lectures & 2 hours of content 24/7
  • Understand what every setting in YouTube Ads means
  • Create YouTube video ads (formerly AdWords) with a step-by-step walkthrough
  • Drive traffic as early as today
  • Get more from video marketing organically & with YouTube video ads
  • Make effective video marketing & video sales scripts
"This is a great course about marketing with YouTube ads. Alex gives tons of tips, tricks & examples about how to get your first ad started. He also provides different ways to run ads to build your YouTube brand. Highly recommend." – Amanda S.

PRODUCT SPECS

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

THE EXPERT

Alex Genadinik | Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
4.5/5 Instructor Rating: ★ ★ ★ ★

Alex Genadinik is a coach on business, entrepreneurship, SEO, marketing, and Amazon. He is a 3-time best-selling Amazon author with some of his books used in universities and high schools. He is also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 2,000,000+ views, a successful affiliate marketer, and a serial entrepreneur in many other fields.

How to Use Facebook Advertising to Grow Your Business


KEY FEATURES

Everyone is on Facebook and Instagram.Your customers? They're on Facebook and Instagram...all day long. Therefore, if you're not advertising your Business effectively on these platforms, you're slowly becoming obsolete (and you might not realize it until it's too late). By learning how to use Facebook Advertising to grow your business, you can ensure the health and profit of your business for the foreseeable future...and beyond that. This course will document everything you need to know about Facebook Ads and marketing and how to boost your business.

4.3/5 average rating: ★ ★ ★ ★
  • Access 111 lectures & 7 hours of content 24/7
  • Set up & run your Facebook Ads account
  • Get more customers & grow any business
  • Create custom audiences & target interested potential buyers
  • Track website visitors & retarget them with your Facebook Pixel
"Yes it was, a lot of eye-opening and detailed information." – Mabel A.

PRODUCT SPECS

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

THE EXPERT

Bryan Guerra | eCommerce | Marketing
4.2/5 Instructor Rating: ★ ★ ★ ★

Bryan Guerra is the Founder of Invert Media. He has expertise in eCommerce, Online Marketing, & Customer Acquisition. His company, Invert Media, is an Online Education Company that specializes in Information Products that accelerate the success of aspiring Entrepreneurs so they can live the lives they want.

Digital Advertising


KEY FEATURES

Digital advertising is one of the most effective ways to reach your target audience. Digital ads can be extremely effective when run correctly. With over 50% of advertising dollars being spent on digital, you can’t afford to take full advantage of the power of digital advertising. This digital advertising training course covers the foundations to mastery of digital advertising, including the strategic role and purpose of Search, Social, Video, and Display ads. Whether you are a complete beginner or advanced user, you’ll find practical and actionable ways to get results in this digital ads course.

4.7/5 average rating: ★ ★ ★ ★
  • Access 45 lectures & 4 hours of content 24/7
  • Get familiar with the most popular types of digital ads
  • Learn targeting to get your ads in front of the right people
  • Explore strategies by channel, & creative best practices
  • Discover proper campaigns set-up, ad sets, & ad groups
  • Learn A/B & creative testing to maximize your ROI

PRODUCT SPECS

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

THE EXPERT

Boot Camp Digital | 4.7/5 Rating on Trustpilot ★ ★ ★ ★

Boot Camp Digital specializes in training small to large businesses, marketing, and sales teams, advertising agencies, and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online courses and certifications, and custom training for teams.

Krista Neher is the CEO of Boot Camp Digital, a bestselling author of six books, an international speaker, and a recognized digital marketing expert. She has worked with leading companies like Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, Remax, and more. She has also been a featured expert in the Wall Street Journal, New York Times, CNN, Associated Press, Wired Magazine, and more.

Search Advertising


KEY FEATURES

Search ads, which are a type of PPC (Pay Per Click) advertising, are an effective way to get results such as leads, sales, and awareness. In this search advertising course, you will learn how to set up and effectively search ad campaigns to improve your marketing results, including Everyone, from beginner to advanced users, will find practical and actionable ways to get results from PPC search ads in this search advertising course.

4.7/5 average rating: ★ ★ ★ ★
  • Access 44 lectures & 4 hours of content 24/7
  • Learn search ads basics & how to start a search ad campaign
  • Determine your business objectives for search ads & the best options
  • Think strategically when building your campaigns and ads
  • Learn about targeting to get your ads to the right people at the right time
  • Discover advanced optimization tactics to boost your results

PRODUCT SPECS

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: beginner
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

THE EXPERT

Boot Camp Digital | 4.7/5 Rating on Trustpilot ★ ★ ★ ★

Boot Camp Digital specializes in training small to large businesses, marketing, and sales teams, advertising agencies, and public relations firms all with the top priority of impact. They work with their clients to deliver digital marketing training in a way that makes the most sense for their needs and budget. Boot Camp Digital offers live, in-person workshops, online courses and certifications, and custom training for teams.

Krista Neher is the CEO of Boot Camp Digital, a bestselling author of six books, an international speaker, and a recognized digital marketing expert. She has worked with leading companies like Google, P&G, General Mills, Nike, GE, The United States Senate, Prudential, Remax, and more. She has also been a featured expert in the Wall Street Journal, New York Times, CNN, Associated Press, Wired Magazine, and more.

Amazon PPC Advertising


KEY FEATURES

Are you struggling with Amazon's Sponsored Products ads but don't know where to start? Do your existing PPC campaigns get high aCos and/or low sales volume? Then this course is designed for you! With 12 lectures, this course will show you the biggest mistakes people make when using Amazon's Sponsored Products and teach you how to set up, optimize, and create your campaigns properly. So if you're a beginner who hasn't set up Amazon Sponsored Products Ads or an experienced seller looking to lower PPC costs and increase profit, your instructor, Ryan Ford, a true Amazon seller and PPC professional, you can change that!

4.5/5 average rating: ★ ★ ★ ★
  • Access 12 lectures & 1 hour of content 24/7
  • Build PPC Campaigns that make money & boost ranking
  • Optimize campaigns so they cost less & increase your overall profit
  • Utilize proven PPC methods that actually work
  • Create multiple types of successful campaigns
  • Research & discover powerful keywords for the best campaign results
""Short, sweet, to the point, with some good strategies for cost-effectiveness." – Daniel Esquivel

PRODUCT SPECS

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

THE EXPERT

Ryan Ford | Online Entrepreneur
4.5/5 Instructor Rating: ★ ★ ★ ★

Ryan Ford is a 7-figure Amazon FBA seller, consultant, and online entrepreneur who is focused on helping other businesses and people succeed. He is the creator of several online courses and teaches businesses and individuals how to make money online in a variety of ways.

He got his start after discovering the potential of Amazon FBA selling via Youtube. Since then, he has created several brands, launched many successful products, and solidified my place among the 7-figure Amazon FBA sellers worldwide. He also created my YouTube channel dedicated to sharing invaluable information to help as many people as possible free themselves from the routine of working for someone else and being able to earn and travel freely.

Amazon PPC Advertising Master Class


KEY FEATURES

Are you struggling with Amazon's Sponsored Products ads but don't know where to start? Do your existing PPC campaigns get high aCos and/or low sales volume? Then this course is designed for you! With 12 lectures, this course will show you the biggest mistakes people make when using Amazon's Sponsored Products and teach you how to set up, optimize, and create your campaigns properly. So if you're a beginner who hasn't set up Amazon Sponsored Products Ads or an experienced seller looking to lower PPC costs and increase profit, your instructor, Ryan Ford, a true Amazon seller and PPC professional, you can change that!

4.5/5 average rating: ★ ★ ★ ★
  • Access 12 lectures & 1 hour of content 24/7
  • Build PPC Campaigns that make money & boost ranking
  • Optimize campaigns so they cost less & increase your overall profit
  • Utilize proven PPC methods that actually work
  • Create multiple types of successful campaigns
  • Research & discover powerful keywords for the best campaign results
""Short, sweet, to the point, with some good strategies for cost-effectiveness." – Daniel Esquivel

PRODUCT SPECS

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here

Requirements

  • Any device with basic specifications

THE EXPERT

Ryan Ford | Online Entrepreneur
4.5/5 Instructor Rating: ★ ★ ★ ★

Ryan Ford is a 7-figure Amazon FBA seller, consultant, and online entrepreneur who is focused on helping other businesses and people succeed. He is the creator of several online courses and teaches businesses and individuals how to make money online in a variety of ways.

He got his start after discovering the potential of Amazon FBA selling via Youtube. Since then, he has created several brands, launched many successful products, and solidified my place among the 7-figure Amazon FBA sellers worldwide. He also created my YouTube channel dedicated to sharing invaluable information to help as many people as possible free themselves from the routine of working for someone else and being able to earn and travel freely.




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