KEY FEATURES
All the work you're doing in a repetitive manner in Google Sheets or Excel could be automated. It requires no coding skills, add-ons, or special tools - all you need to know is how to execute advanced formula combinations that will do all the automation for you. This course focuses on teaching you the right skill set, so you could solve any business modeling task you might ever experience. You will learn the key formulas, practice them, build a complex but rewarding project, and then try to solve the challenges on your own. The course is designed to give you advanced-level skills that you will feel comfortable executing later in your own work.
- Access 108 lectures & 6 hours of content 24/7
- Make your files look professional & easy-to-track
- Create formula combinations that will save your hours of time
- Minimize manual reporting & focus on value-creating tasks
- Learn tips & tricks to effective data visualization
- Create an automated business forecasting framework that works
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: beginner
- Have questions on how digital purchases work? Learn more here
Requirements
- Google account
THE EXPERT
Instructor
Mariel Aim | Head of Business Analytics in a High-Growth Technology Firm
Mariel Aim works for the European fastest growing technology firm Bolt as the Head of Business Analytics where she's responsible for the whole business analytics and financial planning domain of a business vertical with over €3B valuation. Prior, she has a background in consulting (specifically M&A) and hold an MBA in Economics with sub-focus on data science.
KEY FEATURES
Google Trends is a search trend feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. In this class, we look at how you can use Google trends and use this amazing tool.
- Access 5 lectures & 1 hour of content 24/7
- Learn about the basics of Google Trends
- Better & more tailored solutions for your web-based business
- Earn more profits by using free online data tools
- Determine good cost points & planning
- Look at Google Trends trajectory
- Explore all of its possibilities
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: beginner
Requirements
- Google account
THE EXPERT
Entrepreneur Academy | Social Media ExpertsEntrepreneur Academy is an international Social Media Management Company with a passion for helping people and businesses, both large and small, to shape, manage, and optimize their online presence. Through careful management and personal guidance, they have helped launch, grow, and direct over 45 companies’ powerful social media. Their past clients range from authors, fashion companies, city pages, creative speakers, life coaches, and fitness experts.
Benjamin Wilson |Entrepreneur & Marketing Innovator
Benji is a passionate entrepreneur from Melbourne, Australia who loves to create innovative marketing strategies across all platforms from Instagram to Facebook to Amazon FBA. He loves pinpointing the difference between what makes people successful and what makes people fall and puts all this hard-earned knowledge into courses.
KEY FEATURES
Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software, and any other software that requires JavaScript tags inserting into your website. In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. You will be able to follow along on your own website, from installing GTM to setting up your tags, previewing, testing, and publishing them.
- Access 32 lectures & 1 hour of content 24/7
- Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
- Master the core concepts of how Google Tag Manager works
- Integrate Google Analytics with GTM
- Integrate Facebook Pixel with GTM
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Certificate of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Updates included
- Experience level required: beginner
Requirements
- Any device with basic specifications
- Google account
- No experience with Google Tag Manager is required
- Students should have a basic understanding of analytics tools such as Google Analytics
- Basic knowledge of HTML will be useful, but not essential
THE EXPERT
Chris Worfolk | Psychologist & Software Consultant
Chris Worfolk is a psychologist and software consultant. He is the author of nine books and has taught over 15,000 students on Udemy. He specializes in software, career coaching, mental health, and resilience. Chris is the founder of the mental health charity Anxiety Leeds and co-founder of the Leeds Anxiety Clinic. He is the author of Do More, Worry Less: Small Steps To Reduce Your Anxiety. He has a degree in psychology from Leeds Beckett University.
KEY FEATURES
Google Analytics is the most popular Web Analytics tool. Its' seamless integration with other Google products such as Google Ads and Google Data Studio make it a perfect tool in the arsenal for Analytical tracking and performance of your company’s online presence. With insights from highly experienced Marketing Analyst Guido Hummel, this course is a very practical hands-on training to get you leveraging the best of Google Analytics. This course is perfect for anyone who needs to understand methods and techniques for measuring, monitoring, and analyzing web traffic that will tremendously benefit from this course.
- Access 18 lectures & 2 hours of content 24/7
- Understand the importance of Google Analytics
- Install & verify Google Analytics code
- Take a look at audience behavior & conversions
- Learn how Google Analytics receive data & hits and scopes
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Certificate of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Updates included
- Experience level required: beginner
Requirements
- Any device with basic specifications
THE EXPERT
Earn and Excel
Earn and Excel is a collective of highly experienced professionals from the UK and North America who have packed decades of skills and experiences into easily digestible training courses on Excel, Business Intelligence, Data Analysis, Microsoft Office, Accounting, and Marketing Analytics.
They have all had long careers as professionals first and foremost so this allows them to truly empathize with your challenges in the workplace. Their goal is not to just teach you the theory but to impart practical skills you can begin to implement immediately.
KEY FEATURES
Google Ads is the gold standard in online advertising. With a focus on search-oriented advertising such as keyword, video, and display as well as remarketing. In this very brief course, in under 60 seconds, you will be up and running your first google ads campaign. This training complements Marketing Analytics in Google Data Studio training where it is very useful for you to understand the mechanics of search advertising.
- Access 8 lectures & 1 hour of content 24/7
- Getting started with Google Ads
- Account structure
- Campaign creation
- Search campaigns
- Display campaigns
- Smart campaigns
- Video campaigns
- Remarketing campaigns
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Certificate of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Updates included
- Experience level required: beginner
Requirements
- Any device with basic specifications
- Google account
THE EXPERT
Earn and Excel
Earn and Excel is a collective of highly experienced professionals from the UK and North America who have packed decades of skills and experiences into easily digestible training courses on Excel, Business Intelligence, Data Analysis, Microsoft Office, Accounting, and Marketing Analytics.
They have all had long careers as professionals first and foremost so this allows them to truly empathize with your challenges in the workplace. Their goal is not to just teach you the theory but to impart practical skills you can begin to implement immediately.
KEY FEATURES
With each day, the breadth and depth of available Marketing Data grow, and with that, your skills and toolsets are needed to improve to keep up with the growing demand for Marketing Analytics work. This course teaches you how to set up an Analytics Dashboard in Google Data Studio and use the data to help your manager/executive make key strategic Marketing/Sales decisions. This course is perfect for those who come from a Sales/Marketing background and wish to transition to more analytical work or, conversely, existing Analysts who would like to work in Marketing teams will greatly benefit from the course.
- Access 13 lectures & 2 hours of content 24/7
- Learn important reporting concepts
- Learn how to know your audience
- Understand audience acquisition, behavior & conversion
- Monitor your website's performance
- Gain a better understanding of SEO & Google Analytics
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: beginner
Requirements
- Google account
THE EXPERT
Earn and Excel
Earn and Excel is a collective of highly experienced professionals from the UK and North America who have packed decades of skills and experiences into easily digestible training courses on Excel, Business Intelligence, Data Analysis, Microsoft Office, Accounting, and Marketing Analytics.
They have all had long careers as professionals first and foremost so this allows them to truly empathize with your challenges in the workplace. Their goal is not to just teach you the theory but to impart practical skills you can begin to implement immediately.
KEY FEATURES
Your customers use Google to find new products every day. And, unless you've taken the time to optimize your Google AdWords campaign, you're likely losing a significant number of potential buyers to other competitors with more sophisticated strategies. So jump into this crash course and get the skills you need to win your customers back with an optimized campaign that sends high-quality traffic to your website, around the clock, seven days a week.
- Access 70 lectures & 18 hours of content 24/7
- Drive consistent, round-the-clock traffic to your website or landing page
- Create, develop & optimize your own profitable Google AdWords campaigns
- Use conversion tracking to determine the value of your ad campaigns
- Monetize over 6 billion daily searches on Google
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: beginner
- Have questions on how digital purchases work? Learn more here
Requirements
- Any device with basic specifications
THE EXPERT
Isaac Rudansky | Certified Google AdWords Pro | Co-founder of AdVenture Media
Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.
His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling courses in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.
KEY FEATURES
If you are new to Google Docs or have been using Google Docs for years and want to take your experience to the next level, this course is for you. Use Google docs to the max - with all the options. Google Docs is designed for collaboration and the end-user in mind, making it easy to work seamlessly online, save versions, compare documents, speech to text features, create and add images. Please note that you must have a G Suite Account to use Google Docs. The course provides tips and demo features of G Suite Google Docs.
- Access 28 lectures & 2 hours of content 24/7
- Get started with Google Docs
- Know the best practices with useful tips on how multiple people can work at the same time
- See edits as others type
- Communicate through built-in chat
- Ask questions through including comments
- Decide who accesses the documents & what rights they have
- Switch to Google Docs from Microsoft Word
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: beginner
Requirements
- Google account
THE EXPERT
Laurence Svekis | Instructor, GDE, Application Developer
Providing Smart digital solutions online since 2001, Laurence Svekis is considered a true web technology expert. He has professional experience in a wide range of digital areas, from Search Marketing, Video Marketing, Content creation, User Experience, application architecture, and web programming.
The applications he has created have entertained, informed, and engaged tens of millions of people. He has over billions of page views on various platforms and has sent millions of click-through visitors. He has developed hundreds of web applications, from microsites to enterprise-level platforms.
KEY FEATURES
In this course, you will learn everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags. You will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along. By the end of this course, you will have a deep understanding of Google Tag Manager (GTM) and you’ll be able to come up with your own tag ideas and implement them confidently. With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.
- Access 44 lectures & 4 hours of content 24/7
- Install a wide array of marketing tools without the need for a developer
- Deploy Facebook, Google Ads Remarketing, LinkedIn, & other third-party tracking pixels with Google Tag Manager
- How to simply exclude traffic from analytic reports for specific devices & people
- Reading and Writing First-party Cookies
- Troubleshoot the problems that might arise & more
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: web & mobile streaming
- Downloadable for offline viewing
- Certification of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Updates included
- Experience level required: beginner
Requirements
- Any device with basic specifications
- Google account
THE EXPERT
Ziga Berce | Founder of Cofinder, Entrepreneur, & Lecturer
Ziga Berce has 7 years of experience in digital marketing. In the past few years, he's raised over $3 Million through Crowdfunding campaigns, lectured at 40+ international & domestic events on growth marketing, crowdfunding & startups, spearheaded 8 successful international B2C marketing campaigns, which increased sales by 8%, mentored over 30 crowdfunding projects, co-founded 3 startups and the two largest communities in the Balkans with 4% MoM growth, and many more! He's a fully committed instructor eager to share his marketing knowledge with his students.