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Google Ads
KEY FEATURES
As a marketer, you know that Google Ads is an excellent platform for driving business success – regardless of your industry. But if you’ve ever struggled with understanding how to make this channel work for your specific business needs, you’re not alone. This intermediate-to-advanced Google Ads course is designed for people wanting to run ads that hit the right targets and get you the results you need.- Access 17 lectures & 1.5 hours of content 24/7
- Know how to set realistic Google Ads goals
- Conduct insanely productive research by focusing on granularity principles & validate ideas
- Comfortably navigate the entire Google Ads interface
- Know which optimization routines are the best
- Be able to scale all types of campaigns
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: web & mobile streaming
- Certification of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Updates included
- Experience level required: intermediate to advanced
Requirements
- Familiarity w/ Google Ads basics
- How Google's auction systems work
- Fundamentals of online advertising
- Importance of bringing value to targeted prospects
THE EXPERT
Instructor
Johnathan Dane is the founder of KlientBoost and Kite, a PPC agency and software solution helping clients scale revenue and performance. Over the past 6 years, Johnathan has built over two 50+ people agencies, spoken at digital marketing conferences and schools (namely Stanford) and been the paid acquisition mentor for 500 Startups. He has been part of hundreds of blog posts, podcasts, and webinars sharing knowledge while working on building all his successful recipes into Kite, the software that he believes will power the future of many PPC accounts.LinkedIn Advertising
KEY FEATURES
You’ve probably considered running LinkedIn Ads in the past and then discovered that they’re incredibly expensive. Hoping to avoid costly mistakes, you’ve put it off till now. Instead of blowing your ad budget on newbie mistakes, skip straight to a high-performing ad strategy. Squeeze the best performance out of your LinkedIn Ads, even if you’re brand-new to the platform. Learn how to unlock the power of LinkedIn so you can target smarter, create more compelling offers, fine-tune your funnel and generate insane ROI. Sign up and demystify the most expensive paid ad channel once and for all.- Access 4 lectures & 3 hours of content 24/7
- Know how to craft an offer that stands out
- Be able to create & manage killer ads and audiences on LinkedIn
- Scale your audience, avoid your competition & build wildly effective retargeting audiences
- Troubleshoot & test your funnel for optimal performance and efficient management
- Craft irresistible offers that drive high-volume clicks & conversions
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: web & mobile streaming
- Certification of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Updates included
- Experience level required: intermediate to advanced
Requirements
- Knowledge in B2B marketing
- $15k customer lifetime value
- Experience w/ paid ads
THE EXPERT
Instructor
AJ Wilcox is the founder of B2Linked.com, a LinkedIn Ads-specific ad agency that started in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. B2Linked provides both account management and consulting services around LinkedIn Ads. They’ve managed over $100m in cumulative ad spend on the platform.YouTube Ads
KEY FEATURES
YouTube’s ad platform has been hiding in plain sight for many marketers. With over 1.3 billion users, over 5 billion views per day, YouTube ads enable you to advertise to intent. This course will teach you how to target the right people in the right way on YouTube. You will learn how to structure your YouTube ad campaigns and scale them once they start working. Everything you will discover in this course has been tested, proven and it actually works.- Access 5 lectures & 3 hours of content 24/7
- Use a 7-step method for creating perfect video ads
- Identify & scale the best keywords for your business
- Understand how to get YouTube’s A.I. working for you
- Diagnose & fix any campaign problems you might run into
PRODUCT SPECS
Important Details
- Length of time users can access this course: lifetime
- Access options: web & mobile streaming
- Certification of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Updates included
- Experience level required: all levels
Requirements
- Familiarity w/ Youtube Ads
THE EXPERT
Instructor
Tom is the CEO of Viewability, a YouTube ads agency that’s built thousands of successful campaigns for high profile clients. He is a recognized authority in YouTube video advertising. According to Google, they are now the largest spending performance-based YouTube ads agency worldwide. Because of this, Tom has seen first-hand what works and what doesn’t – on a massive scale.